Demystifying the value of your data

Data. We create it, mine it, store it, consume it, analyse it, clean it, transform it, wrangle it. However one of our greatest challenges we face today in business, is being able to clearly underline data’s value.

We need to ask ourselves can we succinctly and clearly articulate the value derived from our data and its future potential? What models have we adopted or created for quantifying the return on our data? And how do we…